Vitos 1925 - Paris, France
VITOS 1925 create high-end designs focusing on quality natural knits, timelessness, attention to detail & commitment; running counter to fast fashion. It is also the revival of a wonderful legacy, an iconic brand rich in heritage and mastery originally founded in 1925 and injecting new ways of operating with the introduction of organic, regeneration and recycling.
After sleeping for almost three decades, the most famous French knitwear brand during the post-war boom rises from the ashes thanks to the 5th generation. The aim? To rekindle an iconic brand, respecting the original ethos and values of durability and quality, timeless fashion and supporting local family owned workshops, whilst introducing regeneration, recycling & organic.
VITOS regenerated cashmere garments are all manufactured in France, Italy and Scotland with transparency in supply chain and high craftsmanship an important aspect of their ethos, yarns are all traceable, coming from the best and oldest yarn mills.
Julien Provot-Ragueneau and Valérie Toyomura-Provot, heirs of the fifth generation, took over the illustrious brand, relaunching in 2017 with the aim to revive the niche of high-end women's fashion, with a focus on natural knit.
Each design is made from pure yarns: cashmere, merino wool or organic cotton.
The collection designed in Paris is developed & manufactured in workshops between France, Italy and Scotland by selecting exclusively natural yarns and fabrics. Julien & Valérie began by forming a network of suppliers with a 'slow fashion' perspective, highlighting the know-how.
The brand collaborates with the best spinners and knitters, most of the century-old houses. A mastery and know-how that ensure impeccable stitching and very refined models.
VITOS introduced ‘regenerated’ cashmere in to their 2018 collection and in 2019 have committed 100% to recycling & organic.