The Groomed Man Co - Melbourne, Australia
The Groomed Man Co. is a premium men's grooming brand 100% designed and produced in Melbourne, Australia. Formulated challenging industry norms using organic where possible, they do not contain any chemicals or toxins and are not tested on animals, donating 5% of total profits to local charities.
What sets The Groomed Man Co. apart is that they we're fervent about shaking up industry norms with a customer experience over cost focus which challenges standard product formulations. This means using premium ingredients and avoiding all parabens, phthalates, PEG’s, sulphates, silicones, DEA, TEA, glycols, mineral oils, microbeads, synthetic fragrance and animal testing.
Rather than just focussing on clever marketing, they are passionate about perfecting formulas that actually deliver results, spending over a year on development of each product until it's right. When they release a product, they ensure it doesn't look, feel or act the same as any other product used, searching high and low for the finest raw materials, and building their products from the ground up.
Founder Daniel Mahony studied and developed his range of oils over the course of a year with Australia’s leading oil manufacturers, before launching in August 2014. His inspiration came from a trip around North America a year earlier, it was a chance run in with a product that helped his own bearded problems. Welcomed to NYC by a friend with a gift pack which included beard oil (a blend of carrier and essential oils targeting dry, itchy and flaky beards), he instantly fell in love with the product. On his arrival back to Australia he searched high and low for a local product and couldn't find one, so decided to take what he knew about oils and made his own blend. Creating blends at home for himself and friends, he realised there was an opportunity to take this small idea and make it something bigger. Teaming up with Australia's leading manufacturers in oil products, he fine tuned the formula and went to market.
As a completely 100% Australian owned and created brand, The Groomed Man Co. products are approved by the International Fragrance Association meeting strict international cosmetic standards worldwide. Organic ingredients are used when possible to create a range of beard oils, hair and skincare made from a nourishing blend of base and essential oils. The Groomed Man Co. fast absorbing concoctions soften and strengthen the hair, moisturise the skin, contain a masculine scent and create a shiny, healthy crop.
The Groomed Man Co. is a brand that incorporates quality, premium ingredients, a unique customer experience and clever design. The Groomed Man Co. is 100% Australian and donates 5% of total profits to local charities.