Sóley - Iceland
Guided by tradition and the therapeutic qualities of wild Icelandic herbs, Sóley Organics strives to deliver pure products inspired by nature; what you put on your skin is food for your skin. They are passionate about healthy skin and dedicated to keeping the environment pure.
Sóley Organics was founded in 2007, but its history goes back more than a century.
The woman behind Sóley Organics is the Icelandic actress Sóley Elíasdóttir. Sóley is an iconic figure in Icelandic film and theatre who left the stage to focus on her family's tradition of harnessing the healing properties of Iceland's native herbs.
Sóley's great-great-grandmother, Thorunn, was a particular inspiration to her. Thorunn, or Grasa-Thorunn (herb-Thorunn) as she was better known, was a famous healer and midwife. There are many stories about the lives she saved using her knowledge of herbs. Thorunn passed her wisdom on to her son, Erlingur, who used it to save all twelve of his children from the Spanish Flu.
Sóley's first product, GRÆÐIR, an all-purpose healing balm, was based on one of Erlingur's recipes. In Icelandic, græðir (grai-deer) means ‘healer’.
Sóley is driven by the desire to ensure that the spirit of Thorunn and Erlingur's herbal wisdom stays alive and flourishes. Following in her ancestors' footsteps, she does her best to make her products powerful but gentle, using ingredients that are effective on all kinds of skin problems, but so harmless and natural that you could eat them.
The active ingredients are wild-harvested from Iceland's highlands, which are among the cleanest, least-touched places on Earth. Sóley gathers them herself, with help from family and friends.
Their products are then made in a little village of 300 people that stand between the shores of a northern fjord and the foot of a mountain named Kaldbakur. They source water for their products from a spring on Kaldbakur that is so pure you can drink straight from it.
Sóley Organics strives to deliver pure products inspired by nature. From the integrity of their ingredients Sóley Organics are passionate about healthy skin and dedicated to keeping the environment pure.
At Sóley Organics they harness the potent powers of hand-picked, wild, Icelandic herbs, uniquely blending them with the finest natural ingredients. In their minds, nature is the greatest healer and innovator.
Only premium quality ingredients that are natural, safe and ecologically friendly are used. Products are free from parabens, preservatives, artificial colours and fragrances, phthalates, propylene glycol, mineral oils, PABA, petrolatum, paraffin or any other chemical agents that can harm man or nature.
Sóley Organics ingredients and production are certified organic, only using certified organic vegetable and essential oils.
PRODUCTION & ENERGY
All Sóley Organics products are made in Iceland, with renewable energy.
Due to the short Icelandic summers, the wild herbs must absorb vast amounts of energy and nutrients in a short period of time so they can survive the harsh, dark winter. Found in Iceland’s vast landscapes, the powerful herbs are renowned for being strong and effective.
Iceland’s nature is their legacy, dedicated to reducing their environmental impact, they are always striving to improve.