Recreation California - Los Angeles, USA
Recreation California is a sustainable, organically responsible women's clothing brand made in Los Angeles, with a strong emphasis on hand screen printed textile design.
Recreation California is made in California, with a strong emphasis on hand screen printed textile design.
Originally hailing from San Francisco, founder Andrea Vence, arrived in Los Angeles and immediately succumbed to the natural wildlife, the iconic 1920s buildings and the 70s and 80s-era designs.
Andrea studied Art History and Textile design and later completed an MFA in Fashion and Textile Design. During this time she discovered her love of screen printing. She couldn’t find the type of clothes she was interested in so when she began experimenting with patterns and colors her own label Recreation was born. The aesthetics of Los Angeles play a huge role in her creations. Her collection has a strong emphasis on hand screen-printed designs, bold prints and splashes of vivid color. You can also find influences from skate and surf culture, which are reminiscient of the 80s.
Feeling as though the future of fashion and the environment looked bleak, Andrea's inspiration was further fuelled by a desire to have a business that was respectful to the planet . Andrea believes the time is now to make environmentally responsible business decisions when choosing materials and the production process. She only sources and uses organic and sustainable fabrics such as cotton and hemp and manufactures locally to minimize the size of her footprint.
Her concern is quality over quantity, supporting environmentally sound fabric mills.