Purearth - Kennedy Town, Hong Kong & Pune, India
PUREARTH is rooted in eternal Ayurvedic wisdom. Born from a desire to reconnect with the earth, PUREARTH seek to foster a culture of conscious consumption through raw, transcendent beauty and craftsmanship that nourishes both the skin and soul.
PUREARTH is a social venture founded by Kavita Khosa, a former lawyer turned social entrepreneur. The company partners with micro-credit and women-led organizations in the Himalayas, enabling the marginalized to engage with urban markets on fair terms. PUREARTH is a social enterprise business that isn't solely focused on profit, they are just as focussed on the people they work with and the planet, setting high standards of ethics and excellence.
Rooted in ancient Ayurvedic wisdom, PUREARTH collection is ethically wild harvested by women in the pristine Himalayas. PUREARTH support fair trade, income generation for marginalized producers and help reduce gender inequality.
PUREARTH source their ingredients from the potency of an eco habitat within the Himalayan Mountains.
Precious essential oils of rosa damascena, lavender and wild cedar are steam distilled at source in the enchanting Kullu and Kashmir valleys while the traditional Indian “ghani“ cold press is instrumental in extracting stone fruit and seed oils. Extracted Himalayan wild seabuckthorn and rosehip seed oils offer ultimate purity and potency for beauty and wellness that radiates from the inside out.
PUREARTH use raw, sustainably sourced forest honey and beeswax that they source from ethical bee keepers. Gentle on the earth and its creatures you will not find petrochemicals, parbens, phthalates, palm, formaldehyde, silicones, sulphates, carbomers DEA, TEA and GMOs. There are no pre-mix bases, fillers, toxic chemicals, synthetic colours, fragrances and additives. PUREARTH is vegetarian and cruelty free.
CRAFTSMANSHIP & PACKAGING
Hand harvested from Himalayan glacier-fed terrains and mineral rich uncontaminated forest soil, the artisanal element is intentional and powerful. Each product is crafted by hand and nurtured with love and care, a little bit of love spills into every apothecary jar. PUREARTH hand blend and fill every creation in their studio in micro batches.
Their French Violetglass is refined to block a complete spectrum of light, letting in only the violet rays that protect the bio-active energy of their precious ingredients.
PREARTH's award-winning range addresses a growing consciousness towards clean, organic skincare. Equal, ethical and ecological, Purearth advocates conscious consumption by channeling a part of its proceeds into their Purepurpose Program and social impact initiatives. Focused on the sustainability of the planet and its people, their strategic partnerships allow corporates, institutions and stakeholders to implement programs with clear, measurable impact indicators.
Purearth's environmental initiatives support biodynamic and organic farming methods, carbon offsets and reforestation. Through their commitment to working with marginalized women and producer groups, they build alliances that bridge inequalities in gender and pricing in urban markets. They also engage with NGOs, CBOs, women micro-credit and self-help groups in the remote Himalayas in the areas of women’s health and sanitation.