Nui Organics - Texas, USA
Nui Organics create natural, sustainable clothing from organic merino wool and cotton for children aged newborn to 10 years. Nui design for extended wear and from quality materials that respect both people and planet.
Nui Organics was born in New Zealand in 2004 and is now at home all over the world. For Nui, creating clothing parents love and children love to wear means exceptional quality, comfortable and innovative, respecting both people and the planet.
Founded by Amanda Searancke who now lives in Texas, she is a top eco-luxury clothing designer. Working with organic merino wool, Amanda loves the texture, colours, look and feel, bringing together a unique blend of beauty, function and sustainability.
Respect for both people and planet has always been at the core of the Nui brand. As much as possible they use certified organic materials and production methods, working only with factories that mirror their environmental and social philosophies and constantly seek to improve. They also look for other ways they can reduce their impact such as designing for growth.
Nui merino clothing uses merino wool that is certified organic to GOTS (Global Organic Textile Standards). It is completely free of harsh chemicals normally found in wool growing that can contribute to wool sensitivity or wool allergy in some people. Nui merino is a natural resource which is biodegradable, sustainable and a renewable resource, growing back year after year.
Creating designs as simple as fold back cuffs can make the merino thermal piece last fast growing children three years instead of one. Dresses with the right proportions can gracefully transform from dress to tunic on growing girls. Nui support a buy smarter buy less philosophy, reducing impact on our already strained planet. As consumers, how we spend, collectively, does make a difference. What greater gift can we give our children than a clean healthy place in which to grow.
In Maori, the native language of New Zealand, Nui means big or important hence the name Nui Organics™. Nui love what they do, knowing they are contributing to a better world by making quality clothing for kids in a socially and environmentally responsible way. They are inspired by their beautiful natural landscape and fired with a desire to maintain it for future generations.
CHLORINE FREE WOOL
Nui GOTS certified organic merino wool is not processed using chlorine. Instead they use a GOTS approved PLASMA treatment, safe for the wearer and the environment.
Most wool, in order to make it machine washable, is still treated with Chlorine.
Wool has an abundance of characteristics but it also has small barb-like scales all over it. Without treatment, when the wool is washed and dried, these scales all tangle together and cause shrinking and felting. Unfortunately the most common way to render wool machine washable is to treat it with chlorine. This process however, results in wastewater with unacceptably high levels of adsorbable organohalogens (AOX) – toxins created when chlorine reacts with available carbon-based compounds. Dioxins, a group of AOX, are one of the most toxic known substances. This wastewater is so toxic, that the process is not even permitted in the USA.
This is just one of the reasons Nui choose chlorine-free GOTS organic wool. They care about people and the environment.
MERINO VS. TRADITIONAL WOOL
Traditional wool is thicker, coarser and creates an itchy, scratchy feeling. Merino wool on the other hand, is smooth and fine. It creates a silk-like feel that is 'itch-free', even on sensitive skin.
MERINO VS. SYNTHETIC
When you wear petroleum based synthetic fibers such as polypropylene & polyester, it’s the clothing equivalent of wearing a plastic bottle. They have a much simpler structure than merino wool fibers and cannot absorb or release moisture or breathe. When knitted into fabric, they are limited to one-way moisture movement - simply no comparison to the superb insulation elements of merino wool. They also hold odor and unless treated with a chemical fire retardant are highly flammable.
With millions of tiny air pockets, merino wool is the perfect insulator. It creates its own microclimate around the body with unique temperature regulating qualities. It keeps you warm when it's cold, and cool when it's warm. Infants and children have a higher surface area to mass ratio than adults so thermal regulation for them is even more important. This makes Nui merino great for everyone and perfect for a newborns fragile temperature mechanism.
Merino wool breathes so is able to draw moisture away from the skin. It can absorb up to 30% of its weight in water without feeling clammy or wet to touch. It then releases this moisture into the atmosphere to keep the wearer feeling warm and dry. This ensures the layer between Nui merino and your baby’s skin remains dry and rash free. This is unlike synthetic fleece, which is warm but does not breathe easily.
Nui Organics merino resists soiling because of it’s naturally water repellant surface. It needs far less washing than cotton and synthetics and often simply hanging your merino clothing outside on the line for a few hours is enough to refresh and renew. When it does need to be cleaned, it can be machine washed and tumble dried. It is incredibly durable and will keep its color and shape for years. Merino wool dries fast, making it perfect for a family on the go. The merino fiber has a natural protective layer which prevents stains from being absorbed. It also picks up less dust as it’s static resistant.
Merino wool is not stinky. Since the wool fiber’s core absorbs water and its hydrophobic exterior repels it, there’s no moist surface for microbes to grow on, making wool naturally antibacterial. It can be worn for days without developing a smell like a synthetic garment might.
Wools natural elasticity means it will keep its shape wash after wash, year after year. Wool fibers can be stretched many many times and still bounce back to their original shape, so there is less chance of garments sagging or losing form over time. This also makes it incredibly comfortable to wear, allowing for growth and movement.
Merino wool comes in a wide choice of textures, weaves and weights. It is lively, flexible and tailors easily. Nui products will retain their unique color long after other fabrics have faded. Merino fiber is also longer and stronger than other wools and less likely to pill.
Naturally fire retardant, Nui merino is very safe for children. When confronted with a flame merino will simply char at first, then self extinguish. Out, just like that. This is unlike synthetic materials such as polypropylene (made from petroleum) which will melt and stick to your child’s skin. Merino also has high UV protection, defending against the harsh sun.