Klei Beauty - Brooklyn, USA
From the earth, for the self; KLEI is a 100% natural plant and clay based self-care brand. Small-batch, made in Brooklyn, KLEI's ingredients are sourced from responsible and credible cruelty-free suppliers. Everything, from Klei packaging to the packing material, is recyclable.
KLEI Beauty is a collection of simplistic 100% natural skincare that features clay-based masks and scrubs. Their mission is to keep both you and the world clean.
Founded in 2017 by Valerie Smith, Valerie wanted to expand on her life-long passion by creating an all-natural skincare range. Her inspiration came from her childhood days when, as a kid, she loved playing with her mom’s DIY Dr. Hauschka clay mask.
To activate KLEI masks and scrubs water has to be added which allows the user to customize their experience, this also allows Valerie to create a truly preservative-free product, using 100% natural ingredients
The name KLEI conveys the down-to-earth nature of Valerie's brand, using the Dutch spellling on `clay'.
KLEI Beauty's small-batch approach allows for each product to be carefully composed. With coconut milk to soothe, essential oils to nourish, and fruit extracts to refresh, the uniquely organic blend of components help improve not just your skin's appearance but it's overall health.
Each product is made with zero fillers and is highly concentrated, so you only need to combine a small amount with warm water.
KLEI products are geared toward anyone who loves their skin and loves their planet. In addition to only using natural ingredients, KLEI use the best and most-sustainable practices possible, including glass packaging whenever possible and if plastic is needed, only recyclable plastic is used. Everything, from KLEI packaging to the packing material, is recyclable.
Valerie constantly challenges herself to always evolve and improve in order to reduce the carbon footprint of KLEI Beauty.