Aurai Swimwear - Auckland, NZ & Novo Hamburgo, Brazil
AURAI is an ethical swimwear brand that has a deep respect for nature. AURAI work to raise the importance of better practice in fashion through supporting craftsmanship, fair trade and sustainable product innovation. Using a new generation of products and materials, ECONYL® is a revolutionary polyamide fibre made from 100% regenerated material, pre and post-consumer nylon waste such as nylon plastic scraps, old carpets and fish nets that litter our oceans. AMNI SOUL ECO® is made from a polyamide with an improved formulation that accelerates biodegradation in the anaerobic environment, common in most landfills.
Founded by Italo-Brazilian designer Natalia Bertolo. Natalia, born in southern Brazil, graduated from University before moving to Milan, where she pursued a Master’s Degree in Fashion Management. Currently she lives in Auckland, New Zealand.
Inspired by her eco-design studies, developing a new generation of products and materials that have a more positive impact over the entire product cycle and the slow fashion movement, Natalia’s design philosophy includes a commitment to producing high quality swimwear. Among many design awards received, in 2011 Natalia won the Fashion Category of the International Talentos Design Competition which encourages the creation of sustainable projects to raise awareness about the potential synergies between sustainability, creativity and technology.
AURAI (Latin) is a swimwear brand with a new generation of products and materials. ECONYL® is a revolutionary polyamide fibre made from 100% regenerated material, pre and post-consumer nylon waste such as nylon plastic scraps, old carpets and fish nets that litter our oceans. AMNI SOUL ECO® is made from a polyamide with an improved formulation that accelerates biodegradation in the anaerobic environment, common in most landfills.
Traditionally, a polyamide fiber takes decades to disintegrate but the AMNI SOUL ECO® yarn biodegrades by 50% in just over one year, with an estimation that after 28 months, it will biodegrade 100%.
Both fabrics are OEKO TEX certified, meaning no harmful substances are used during their manufacturing.
Sustainability is ingrained in AURAI brand ethos; the materials they source, with their Collections locally designed and handmade, their production process includes upcycling, recycling, water conservation, ethical working conditions and supporting cruelty free.
FAIR TRADE & SOCIAL RESPONSIBILITY
Since launching in 2015, AURAI has worked to raise the importance of better practices in fashion, supporting craftsmanship, fair trade businesses and local sourcing of materials.
AURAI guarantee environmental consciousness and ethical labor practices - no child or forced labor, no discrimination, and adequate work time and pay.
QUALITY & VERSATILITY
All garments are shaped to have a long life span, considering aesthetic aspects as well. All AURAI pieces are fully lined (with biodegradable fabric) or doubled, to ensure durability. A mix & match concept allows plenty of combinations among the collection pieces as well as with the pieces women already have in their wardrobes.
Almost all the AURAI pieces feature functional design, such as reversible options and customizable ties. Natalia believes that functionality discourages unnecessary purchases.
All AURAI suppliers are very close to their manufacturing facility, minimizing the cost and impact of transportation.
AURAI are always searching for new technologies that can help develop more sustainable and creative products. Digital print is one of them, allowing them to create beautiful patterns that can be printed in small quantities without using water and harmful chemicals.
Packaging consisting of recycled paper, reusable and compostable bags. AURAI aim to protect the planet at every touchpoint throughout their supply chain.
AURAI support 2 NGO’s, one aligned to the preservation of the ocean and the other supporting cancer rehabilitation. All of Natalia’s SS19 designs are masectomy-friendly.