In honor of World Oceans Day on June 8, beauty brands are stepping up to the plate to help promote marine conservation. While the ocean makes up more than 70 percent of the earth's surface, 80 percent of marine pollution comes from land. The damage is severe: as one of ELLE's July cover stars Anja Rubik called out, 8 million tons of plastic are dumped into the oceans yearly, which compromises the resource we rely on for oxygen, climate regulation, food, and more.  Ahead, find a brand trying to make a difference.

World Oceans Day was first established in 1992 to help the public recognize how crucial of a role it plays in our ecosystem and to prioritize protecting ocean wildlife. 

AYPA Anti-aging Vitamin Rich Cream with Goldenberry


Aypa @

Made With Respect is a New Zealand-based online store committed to sustainability and conservation not only of the ocean, but of the land as well.  They sell everything from body care to skin care to clothing, ensuring every brand they work with has a transparent supply chain, natural, ingredients, and recycles. On top of that, MWR is a member of 1% for the Planet, in which they give one percent of revenue from every single purchase to environmental initiatives. 

There are nearly 200 do-good beauty products in MWR's catalog. We liked this moisturizer from Aypa, a fair trade brand that uses superfood ingredients harvested ecologically in Peru. This plant-based cream contains antioxidant vitamins A, C & E to promote collagen production and make skin look extra hydrated.


June 07, 2019 by Susan Stevens